SES Toronto (Search Engine Strategies) features presentations and panel discussions that cover all aspects of search engine related promotion. Marketers show up to do a bit of networking and to learn the ins and outs of search engine marketing from the top search experts in the world. Here is a quick...

Search Engine Marketing can be highly profitable if you attack it correctly.  That doesn’t mean you set a daily ad budget of $20.00 with 150 keywords and let it run unmonitored.  You have to refine the process and improve using the data that the SEM program is giving you. Below you will find...

If you are paying for each and every click that comes to your website, as is the case in Search Engine Marketing systems like Adwords and MSNadcenter, you need a focused results page.  These results pages are also called landing pages.  If you don’t have a landing page, you are wasting your money. Recently,...

DesktopMoney LTD team has just finished a pretty extensive comparison between two very different types of search engines; traditional and semantic. The traditional ones are the kind that we have been dancing around for the past 10 years, such as Google, Yahoo, etc.  All of them look at content the way...

I was reading the SEM guru’s site, Shoemoney.com, when I came across this link, “Search Engine Marketing And You.” Apparently, Shoemoney is speaking at this, and there are a couple available slots if you are interested. For those of you who don’t know who Shoemoney is, take a...