Internet marketing (or digital marketing) is any advertising that takes place online.  For all intents and purposes, we like to split it up into three groups: SEO, PPC, and SMO.

Search Engine Optimization (SEO) is the process of building or tweaking a website, so that search engines may spider it more effectively, hence increasing your brand awareness in the ‘organic search results.’ The better the search engine spiders of your website (and depending on the keywords you optimize for), the more pages that will show up in Google.

The more pages showing up in Google, Yahoo, and the other search engines; the higher your traffic is!

Pay Per Click (PPC) is basically bidding on keywords that show up in Google’s search results, so that you can display an ad right next to the content of the page!  For instance, if someone searches for ‘mower decks’ and you sell them, you can have your ad show up right on top of the Google search page!

Social Media Optimization (SMO) deals with taking some of the hottest websites on the Internet and making them work for you.  For instance, putting videos on YouTube or developing profiles on Facebook.  There is a whole science to getting your brand out there through these sites - and we do it for you.

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